My tactics are your strategies

Design-practices are fueled by experimental views of everyday life as well as the arts.
Visual Culture is a daily phenomenon and immediately transformed into an icon and an image.
Individual tactics and ideas require transformations which are accomplished by the designer,
who transforms them into significant positions that can be of strategic use for the client.

Designers are operating as "pathfinders".

The "dérive" real or ideal discovers and transcribes everyday practices.Trans-Formation gives
a new visual construction, which is globally communicative and flows back into the vernacular.

The benefit of teamwork is discovery filtration and transposition of contemporary tendencies.
Only within the network of ideas, respect and acceptance the unthinkable can be thought.

Today borders of "high and low" are vanishing. The performance of a person or a company
becomes more and more important. The total culturalization of the environments forces us again
to readjust our visual thinking.

Good design must take its stands in the threshold of the disturbing images of daily news and MTV.