CULTURE DESIGN, LOGO DESIGN for the exhibition “Marcel Hiller—Desaga” at Galerie Desaga, Köln

With his work, Marcel Hiller negotiates the situational conditions of approved spaces. By orchestrating these spaces, he sharpens their readability—in opposition to their neutralizing representative claims. At Galerie Desaga’s new premises, there will be objects of imagined use and imagined function that don’t take shape through the concreteness of their imagination conception, but through their potential of representation and usefulness. Marcel Hiller will develop a new logo for the exhibition DESAGA. It will turn the gallery’s designation into a diagram that serves as a formal instrument, trace and mark. Hiller uses the logo as a matrix for decision-making, for tracing formally and informally claimed structures, which are linked and materialised within the architecture of space and artistic production—just like the gallery itself. By blurring the clear concepts of object, sign and claim, Marcel Hiller binds a diagram of his first gallery solo show to the medium of spatial staging. (Excerpt from the press release)